Título | US Open Sessions |
Agencia | Ogilvy Worldwide |
Campaña | US Open Sessions |
Anunciante | IBM |
Marca | IBM US Open Sessions |
Fecha de primera difusión/publicación | 2015 |
Sector Empresarial | Servicios para empresas |
Filosofía | BM and James Murphy Turn Tennis Data into Music IBM tracks all the data at the US Open. To bring it to life for a millennial, maker audience, we worked with James Murphy of LCD Soundsystem to build an algorithm that translated tennis data like scores and stats into song characteristics like pitch and tempo. So all 187 matches produced their own soundtracks—in real time. It was all generated and played live on a mobile-first experience that served as both a music visualizer and a score tracker. So when fans heard a change in the music, they saw what caused it. By delivering more than 400 hours of original music and an unprecedented technology experience, “Sessions” captured the attention of our target audiences. Fans shared assets like audio files from IBM’s Soundcloud page, while Rolling Stone called the album “glorious.” Not bad for music written by a computer program. |
Medio | Interactivo |
Digital Production Company | Tool of North America |
Editing Facility | Friendshop! |
Director de cuentas | Ann Rubin |
Jefe de cuentas | Kimberly Duffy |
Director de cuentas | Jeremy Kuhn |
Ejecutivo de cuentas | Nicole Vilalte |
Ejecutivo de cuentas | Josh Shaner |
Responsable de cuentas de agencia | Lindsay Jaffe |
Media Planner | Patty Sachs |
Media Planner | Sarah Wilson |
Media Planner | Caroline Haines |
Planning Supervisor | Magnus Blair |
Planificador de cuentas | James Friedman |
Planificador de cuentas | Kenan Ali |
Planificador de cuentas | Esther Ahn |
Planificador de cuentas | Sonya Rhee |
Worldwide Creative Director | Steve Simpson |
Director ejecutivo de creación | Christopher Reardon |
Director ejecutivo de creación | Ryan Blank |
Director ejecutivo de creación | Mike Hahn |
Director creativo adjunto | Nicholas Rezabek |
Director creativo adjunto | Lauren Costa |
Director creativo adjunto | Denise Zurilgen |
Responsable de conceptos / redactor | Shannon Murphy |
Director artístico | Susan Murphy |
Director artístico | Mike Lomanto |
Fotógrafo | Jake Chessum |
Executive Director of Integrated Production | Matt Bonin |
Productor ejecutivo agencia | Angela Fung |
Productor ejecutivo agencia | Sebastian Aresco |
Productor ejecutivo agencia | David Ross |
Productor ejecutivo agencia | Lee Weiss |
Productor de la agencia | Chris Mazur |
Productor de la agencia | Danielle Magee |
Productor de la agencia | Matt Arnold |
Productor de la agencia | Julie Teicher |
Agency Music Producer | Karl Westman |
Social Media Strategist | Eric Drumm |
Social Media Strategist | Shanthi Blanchard |
Programador | Josh Beckwith |
Programador | Vincent Toscano |
Programador | Felix Turner |
Programador | Shane Mielke |
Programador | Caliandra Harmon |
Programador | Peter Tupper |
Programador | Colin Nickerson |
Productora | Whiskey Tango Foxtrot |
Realizador | Jac Cheairs |
Realizador | Steven Andrew Garcia |
Productor ejecutivo | Robert Helphand |
Productor ejecutivo | Christopher Neff |
Productor ejecutivo | Dustin Callif |
Productor ejecutivo | Oliver Fuselier |
Productor | Adam Roe |
Productor | Luke McCullogh |
Interactive producer | Simi Dhillon |
Interactive producer | Chris Kaliszewski |
Technical Creative Directors | Patrick Gunderson |
Technical Creative Directors | Michael Sevilla |
Desarrollador técnico | Raul Morales |
Desarrollador técnico | Allison Rowley |
Director técnico | Jason Wurtzel |
Director técnico | Jessica Criscione |
Director técnico | Nate Schilling |
Director técnico | Alex Dziena |
Montador | Bryan Wetzel |
Montador | Michael Distelkamp |
Empresa de creación sonora | Heard City |
Empresa de creación sonora | Dusk Notes |
Sound Designer | Cory Melious |
Sound Designer | Dan Flosdorf |
Sound Designer | Evan Mangiamele |
Sound Designer | Cory Metzinger |
Sound Designer | Celia Kim |
Ingeniero de sonido | Matt Shaw |
Ingeniero de sonido | Sebastian Raeder |
Ingeniero de sonido | Randolph Moon |
Music Production Company | James Murphy |
Arreglista | James Murphy |