Sophie Kelly
Snr Vice President of marketing North American whiskeys at Diageo
Sumario
20+ year proven track record as a global strategic brand and agency leader in the marketing and advertising business.
Extensive experience in brand transformation, developing integrated communication plans, innovative digital solutions and leading global networks.
Respected and trusted by clients and agency teams alike. Always in service of the brand and doing the right thing to generate innovative creative ideas that translate into award winning creative work, which drives business results for brands.
Optimistic and tenacious - I believe the ideal business is about ideas that generate attention and interest, curated experiences that demand interaction and participation and analytics.
Specialties: Brand transformation
Product innovation
Integrated communication planning
Digital strategy
Social media strategy and activation
Global business strategy
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Positions
Sr. Vice President of North American Whiskeys Portfolio
Founder
Global Brand Idea Development Consultant
Consultant and co:conspirator
Clients covered P&G Pampers, Jim Beam, Heineken, Blackberry, Sabra Dipping Company and numerous new business opportunities.
Grew agency revenue through new business, organic growth and incremental new media innovation products for existing and new clients.
Developed agency culture as we doubled staff members in the New York office.
Improved the agency's creative reputation and evolved scope of work assignments from strategic brand management to new media channels covering social and mobile.
Global Business Director
Global brand steward for Smirnoff, Bailey’s and Jose Cuervo.
Key player in taking Smirnoff to the No. 1 Spirits brand in value and volume worldwide with Smirnoff achieving all-time record sales of any spirits brand in the US at 25 million cases.
Led the JetBlue business with the launch of the award-winning ‘Sincerely Yours’ campaign.
