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Edouard Pacreau
Edouard Pacreau
Administrateur at Cercle Vendéen
paris, Francia
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TítuloHitchhiker
Agencia
Campaña Hitchhiker
Anunciante Renault
Marca Renault Fluence
Fecha de primera difusión/publicación 2010 / 9
Sector Empresarial Automóviles
Lema Redefine standards
Sinopsis This advert presents a man who has run out of petrol, lost in the middle of a real no man's land, hitchhiking. Another man in a Renault Fluence stops to take him to the next petro station. At this point, the hitchhiker is struck by love at first sight, litterally falling in love with the car, to the extent that he rejects his old car...
Filosofía To promote the new Renault Fluence, a model which is mainly sold outside of the European continent, Publicis and Renault chose to focus on the indisputable ability of the model to outperform its competitors.
Medio Televisión
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