Consentis and HandsAway - "Decoding Women Board"

TBWA\PARIS

TBWA\PARIS Boulogne-Billancourt, Francia

1488

This ad is part of the ACT Responsible Collection

Marca: Consentis and HandsAway
País: Francia

Anunciante: Handsaway

Título	Decoding Women Board
Agencia	TBWA\PARIS
Campaña	Decoding Women
Anunciante	Handsaway
Marca	Consentis and HandsAway
Fecha de primera difusión/publicación	2023 / 3
Sector Empresarial	Acciones Caritativas, fundaciones, voluntariado
Lema	IF IT’S NOT YES, IT’S NO!
Sinopsis	Consentis and HandsAway, two benchmark associations that work daily raising awareness across all generations about the importance of consent, today unveil their first joint campaign produced by TBWA\Paris: IF IT’S NOT YES, IT’S NO! If the two associations have joined forces it is in particular to make a big impact, but especially to make a lot of noise. Indeed, education around consent must no longer be a minor subject, particularly in view of the recent report from the High Council for Equality between Women and Men which was published on January 23 and which provides a critical look at the state of play in France on issues of sexism. Among the most striking figures, 33% of women surveyed have already had sex at the insistence of their partner, when they did not want to. This figure demonstrates at the highest level the importance of educating from the youngest generations and the need to constantly remind people of the importance of consent, to change mentalities and behaviours.
Filosofía	HandsAway is an association that fights against sexist and sexual violence and street harassment. This year, the association wanted to devote a large communication chapter to the subject of consent. In France, street harassment has been raging for several years. The idea was to write a manual, a bible on women, The title is explicit: "Decoding women". However, when you open the book and browse through it, you realize that it is composed of only one sentence, from chapter titles to footnotes and bibliography: "If it's not yes, it's no".
Medio	Case Study
Duración	111 seconds
Productora	\ELSE
Director de publicidad	Lucile Dupuy
Director de publicidad	Vassilia Mattei
Director de publicidad	Domitille Raveau
Director de publicidad	Benjamin Puygrenier
Director de publicidad	Miguel Neves Da Costa
Responsable de cuentas de agencia	Jonathan Serog
Account Management	Julia Montagu
Social Media Manager	Éléonore Berthier-Milot
Director artístico	Julia Deshayes
Responsable de conceptos / redactor	Lena Monceau
Chief Executive Officer (CEO)	Maxime Boiron
Sound Director	Fanny Mithois
Comprador de arte	Marie Leborgne
Illustration	Swindler&Swindler
Responsable de la creación	Benjamin Marchal
Responsable de la creación	Faustin Claverie
Responsable de conceptos / redactor	Julia Deshayes
Director artístico	Lena Monceau
Diseñador gráfico	Nicolas Duval
Creative Producer	Léa Gosselin
Music & Sound Design	Olivier Lefebvre