| Título | King Jay – Join the Kingdom |
| Agencia | Mosaic |
| Campaña | King Jay |
| Anunciante | Children’s Wish Foundation |
| Marca | Children’s Wish Foundation |
| Posted | Febrero 2018 |
| Sector Empresarial | Asociaciones de información y de la lucha contra la enfermedad |
| Sinopsis | For children affected by life-threatening illnesses, a wish can be a powerful thing. It gives them hope, courage, and for 18-year old Jayden Strauss, a legacy to help grant more. An avid basketball fan, Jayden wished for a custom pair of kicks, but we knew we could step it up. Inspired by the fire in his fight, King Jay was born. A brand designed to unite us all, the shoelace is a sign of solidarity in the face of adversity. With proceeds benefitting the Children’s Wish Foundation of Canada, visit kingjay.org and join the kingdom. Because together is stronger. |
| Medio | Televisión y Cine |
| Duración | |
| Más información | https://kingjay.org/ |
| Director ejecutivo de creación | Matt McCoubrey |
| Director del grupo de creación | Jess Willis |
| Director creativo | Brad VanSchaik |
| Director creativo adjunto | Sasha Newton |
| Director de cuentas | Brian Flaman |
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