| Título | Coffee Vs Gangs (90s) |
| Agencia | J. Walter Thompson London |
| Campaña | Coffee Vs Gangs |
| Anunciante | Mondelez International |
| Marca | Kenco |
| Fecha de primera difusión/publicación | 2014 / 8 |
| Sector Empresarial | Café, té, bebidas a base de chocolate calientes, preparados para el desayuno |
| Sinopsis | Sustainability has become the norm within the coffee industry and consumers are becoming increasingly skeptical of ethical messages from big brands. In an effort to make a real difference in people’s lives, JWT London developed a pioneering, category-redefining idea to reawaken the UK population to Kenco's commitment to doing good. Kenco, one of the world largest coffee brands, has embarked on an initiative that brings the brand beyond its limits. |
| Sinopsis (Lengua original) | |
| Filosofía | In Honduras, where the gang problem is one of the worst in the world, JWT has set up a year-long scheme to train young at-risk people in coffee farming. The 20 recruits will be given the training and support to build a better life for themselves as coffee farmers, away from the gangs. |
| Problema | Kenco sources its coffee from some of the most beautiful countries in the world. However, many of these countries are ridden with gangs responsible for thousands of murders, with countless innocent people caught in the crossfire. The unfortunate reality of young people growing up amongst the gangs is that lacking opportunity, they tend to fall into the gang life. The idea, by the JWT London team, was to give them a choice where currently they have none. |
| Medio | Televisión |
| Duración | |
| Mercado | Honduras |
| Más información | http://www.coffeevsgangs.com/ |
| Media Agency | PHD UK |
| Productora | Ridley Scott Creative Group |
| Postproducción | Absolute Post |
| Montador | Whitehouse Post |
| Empresa de creación sonora | Greek Street Studios |
| Director ejecutivo de creación | Russell Ramsey |
| Director creativo | Jaspar Shelbourne |
| Director artístico | Matt Leach |
| Responsable de conceptos / redactor | Jess Oudot |
| Productor de la agencia | Carley Reynolds |
| Productor adjunto agencia | Lula Boardman |
| Planificador de cuentas | Neil Godber |
| Planificador de cuentas | Helen St Quintin |
| Director de cuentas | Adrian Ash |
| Director de cuentas | Emma Howarth |
| Director de cuentas | Patrick Netherton |
| Director de cuentas | Angus Flockhart |
| Media Planner | Sarah Nugent |
| Media Planner | Rebecca Stafford |
| Realizador | Johnny Hardstaff |
| Productor ejecutivo | Annabel Ridley |
| Sonido | Dan Weinberg |
| Música | Colin Smith |
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