Título | Torch Light |
Agencia | Saatchi & Saatchi |
Campaña | COI/Army Recruitment |
Anunciante | Central Office of Information |
Marca | Recruitment |
Fecha de primera difusión/publicación | 1998 / 4 |
Producto | Equal Opportunties |
Sector Empresarial | Instituciones/Organizaciones no gubernamentales |
Lema | Army. Be the best |
Sinopsis | Open on a derelict town that's been attacked by the enemy. The camera point of view follows other British Soldiers into a house. In the torchlight we see woman huddled in a corner. Captions tell us her husband has been killed and that she's been raped. As the camera draws closer she becomes more afraid. The last thing she wants to see is more soldiers. Then the voice behind the camera speaks - and is female. Caption: 'But not all Soldiers are men'. |
Medio | Televisión |
Duración | |
Mercado | Reino Unido |
Productora | Weilands |
Director creativo | Alexandra Taylor |
Director creativo adjunto | Adam Kean |
Responsable de conceptos / redactor | Adam Kean |
Director artístico | Alexandra Taylor |
Productor de la agencia | Sally-Ann Dale |
Realizador | Alexandra Taylor |
Empresa de creación sonora | Tot Taylor |