McDonald's - "Come Back As You Are"

DDB Paris

DDB Paris PARIS, Francia

Premios

11892

Marca: McDonald's
País: Francia

Anunciante: McDonald's

Título	Come Back As You Are
Título (Lengua original)	(Re)venez comme vous êtes
Agencia	DDB Paris
Campaña	Come Back As You Are
Anunciante	McDonald's
Marca	McDonald's
Fecha de primera difusión/publicación	2020 / 6
Sector Empresarial	Restaurantes y comida rápida
Sinopsis	On June 14th, President Emmanuel Macron announced that all the French cafés, restaurants and bars were able to fully reopen. After the 11-week coronavirus lockdown, it’s time to celebrate the new season of the French national sport: going out, and enjoy a cup of black coffee, a glass of rosé, or… a Big Mac. Cause yes, of course French people love ratatouille. But the country is also the second most profitable McDonald’s market in the world. Every day, the brand serves up 2 million meals, in more than 1400 restaurants. So, you can imagine how many stories happened there. And how many stories will happen at reopening. To celebrate this big time, McDonald’s and DDB Paris came up with a 60’ film, broadcasted on national TV, right after President Macron’s speech. The film happens in an empty McDonald’s restaurant, right before its opening to the public. A voice-over starts speaking. His first words: ‘Here, very soon’. Like ‘Here, very soon, all these people will come back here, meet again after 3 months, have fun again, and of course enjoy Big Macs again.’ It ends up with the famous McDonald’s signature ‘Come as you are’, which became a special: ‘Come back as you are’.
Medio	Televisión
Duración	60 seconds
Sonido	Capitaine Plouf
Director ejecutivo de creación	Alexander Kalchev
Director creativo	Mélanie Pennec
Concepción / Redacción	Mélanie Pennec
Concepción / Redacción	Raphaël PORCHEROn
Account Management	Paul Ducré
Account Management	Julie Garguillo
Account Management	Coralie Bouillier
Account Management	Cécile Malvache
Director de publicidad	Xavier Royaux
Director de publicidad	Anne LAINE
Director de publicidad	Leïla Abdallaoui
Realizador	Olivier Babinet
Productora	HENRY
Director de producción	Camille Havard Bourdon
Productor de la productora	Hugo Diaz
Postproducción	Sébastien Gros
	Marine Cremer
Compositor de música	JB Dunckel
Publisher	Prototype recording
Productor de sonido	Guillaume Le Guen
Social Media Manager	Sébastien Balondrade