Webster Bank - "What Matters Most (Outdoor 1)"

Publicis Sapient

Publicis Sapient Boston, Estados Unidos

12466

Marca: Webster Bank
País: Estados Unidos

Anunciante: Webster Financial Corp.

Título	What Matters Most (Outdoor 1)
Agencia	Publicis Sapient
Campaña	What Matters Most
Anunciante	Webster Financial Corp.
Marca	Webster Bank
Posted	Agosto 2014
Sinopsis	When customers are in line at Webster Bank, they’re rarely thinking about banking. They’re thinking about what really matters, like getting home to family. From this insight, the What Matters Most campaign was born. To bring Webster’s new brand platform to life, we asked customers what matters most – and promised to live up to it. We partnered with Harris Interactive Research Bureau to survey thousands of people in Webster’s footprint to learn what matters, in banking and in life. Then we created contextual, thought-provoking ads to showcase our survey findings across multiple channels. #WhatMattersMost was our hashtag across high engagement channels, where we revealed results in infographics and asked customers to weigh in. We generated awareness of our new positioning and tagline on billboards. And a :60 anthem television spot introduced the new Webster positioning focusing on customers and the meaning behind #whatmattersmost.
Medio	Billboard
VP, Executive Creative Director	Barry Fiske
Director artístico	Brandon Osmond
Group Account Director	Amy Snelling
Director creativo	Pete Tschudy
Senior Art Director	Josh Bean
Senior Copywriter	Lynn Bossange
VP, Chief Creative Officer	Gary Koepke
Director de cuentas	Francesca Sorrentino
Productor	Cassandra Robertson-Reuter
Director creativo adjunto	Kaitlin Strovink
Senior Copywriter	Emily Morgan
Diseñador	Meghan Armstrong
Brand Strategist	Nicole Cestaro
Director de proyectos	Eric Tabone
Director de proyectos	Desiree Santos
Director medios comunicación	Jessica Smoller
Associate Media Director	Eiling Stopak
Realizador	Evan Dennis
Productora	Greenpoint Pictures