| Título | Fray Bentos ITV4 Sponsorship idents |
| Agencia | Hometown London |
| Campaña | Fray Bentos ITV4 Sponsorship idents |
| Anunciante | Baxters |
| Marca | Fray Bentos |
| Fecha de primera difusión/publicación | 2016 |
| Sector Empresarial | Comida |
| Filosofía | The idents, created by Hometown and directed by Stuart Elliot through Park Village, feature a married couple watching TV. The 10-second spots airing on ITV4, a channel predominantly aimed at a male audience, see the man engrossed in his dinner and television. This blissful moment is interrupted by his wife so, he responds in a tongue-in-cheek way, attempting to return to his programme and pie or pudding as quickly as possible. The line Fray Bentos sponsors compulsive viewing on ITV4 can be seen throughout. |
| Medio | Televisión |
| Duración | |
| Productora | Park Village |
| Postproducción | Framestore |
| Director creativo | David Gamble |
| Miembro del equipo creativo | Luke Till |
| Miembro del equipo creativo | Lawrence Bushell |
| Director de cuentas | Bethany Ryan |
| Productor de la agencia | Alison Fraser |
| Diseñador | Shaban Siddiq |
| Realizador | Stuart Elliott |
| Productor | Peter Ryan |
| Director de fotografía | Nick Bennett |
| Montador | Kevin Chicken |
| Music and Sound Design | Guilt Free |
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