Título | Breast 2 |
Agencia | FCB Lisbon |
Campaña | Breast |
Anunciante | Laço Foundation |
Marca | Laço Foundation |
Fecha de primera difusión/publicación | 2018 / 4 |
Sector Empresarial | Asociaciones de información y de la lucha contra la enfermedad |
Lema | Look at yours. |
Sinopsis | Self-examination is key in breast cancer screening. Hence the idea of show why women need to look carefully at their own breasts. |
Filosofía | "Look at yours." |
Problema | Breast cancer is the most common type of cancer amongst women. They should be watchful and self aware. |
Resultado | Awareness for the problem and help women world-wide to be vigilant for this problem |
Medio | Cartel |
Director creativo | edson athayde |
Responsable de conceptos / redactor | edson athayde |
Director artístico | Eduardo Tavares |
Illustrator | Marco Melgrati |