Audi - "Audi Logo Switch"

Åkestam Holst /NoA

Åkestam Holst /NoA Stockholm, Suecia

Premios

8492

Marca: Audi
País: Suecia

Anunciante: Audi

Título	Audi Logo Switch
Agencia	Åkestam Holst /NoA
Campaña	Audi Logo Switch
Anunciante	Audi
Marca	Audi
Posted	Noviembre 2017
Sector Empresarial	Automotor
Sinopsis	Audi has been a proud sponsor of alpine racing for 20 years. But during the biggest alpine event of the year, the World Ski Championship in St. Moritz, it was not the only brand fighting for attention. In order to stand out, Audi deployed a simple idea. On one skier's arm, it replaced its logo with a licence plate number. Viewers were then invited to take part in a competition: the first to spot the number on live TV and share it on social media would win the skier's Audi.
Problema	Audi has been a big fan and a proud sponsor of alpine racing for 20 years. But during the biggest alpine event of the year, the World Ski Championship in St. Moritz, many brands were fighting for attention. In order to stand out, Audi came up with a simple idea to activate the millions of people who followed the races on live TV. Audi replaced their logo on one skier’s arm to a secret licence plate number. All viewers were then invited to a competition. The first one to spot the number on live TV and share it on social media would win the skiers Audi.
Medio	Case Study
Director creativo	Magnus Jakobsson
Responsable de conceptos / redactor	Rickard Beskow
Director artístico	Eva Wallmark
Director artístico	Michal Sitkiewicz
Responsable de cuentas de agencia	Jennie Strinnhed
Productor digital	Alex Picha
Planificador de cuentas	Simon Stefansson
Director de cuentas	Shirin Hirmand
Diseñador gráfico	Olov Öqvist
Productor	Henrik Adenskog
Realizador	Nisse Axman
Director de publicidad	Tom Hedström
Director de publicidad	Carola Klingvall
Director de publicidad	Niklas Henning