Apotek Hjärtat - "A Hard Pill To Swallow"

Åkestam Holst /NoA

Åkestam Holst /NoA Stockholm, Suecia

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Marca: Apotek Hjärtat
País: Suecia

Anunciante: Apotek Hjärtat

Título	A Hard Pill To Swallow
Agencia	Åkestam Holst /NoA
Campaña	A Hard Pill To Swallow
Anunciante	Apotek Hjärtat
Marca	Apotek Hjärtat
Fecha de primera difusión/publicación	2019 / 11
Sector Empresarial	Comercios de proximidad, tiendas especializadas
Lema	It's time to question how our medicine is manufactured
Sinopsis	“With help from The Research Institutes of Sweden (RISE), Apotek Hjärtat has for the last few months worked on Sordidum Pharmacum - a pill made up of chemical remnants found in bodies of public water in Hyderabad, India, a key global centre for the manufacture of pharmaceutical drugs. The campaign was devised by Nordic-based Åkestam Holst. The creation of the pill is intended to shine a light on the absence of environmental regulation surrounding producing medicinal drugs, and the extent to which chemicals can enter local water supplies. RISE’s analysis of water in Hyderabad found traces of chemicals designed to treat epilepsy, HIV, cancer and more. A fuller list can be found below."
Medio	Interactivo
Duración	96 seconds
Productora	Bkry Noa
Productora	Bold (Noa)
Director artístico	Martin Noreby
Director artístico	Joakim Khoury
Director artístico	Michal Sitkiewicz
Responsable de conceptos / redactor	Simon Lublin
Responsable de conceptos / redactor	Rickard Beskow
Diseñador	Anna Forsberg
Montador	Nisse Axman
Montador	Eskil Lundberg
Productor de la productora	Henrik Adenskog
Productor de la productora	Sarah Frey
Productor de la productora	Alex Picha
Responsable de la creación	Magnus Jakobsson
Photo Editor	Olov Öqvist
Programador	Kalle Peterz
Responsable de cuentas de agencia	Linda Bryttmar
Responsable de cuentas de agencia	Lina Engler
Responsable de cuentas de agencia	Jennie Strinnhed