| Título | Princeland (Making-Of) [English] |
| Agencia | Ogilvy Paris |
| Campaña | Princeland |
| Anunciante | Mondelez International |
| Marca | Prince |
| Fecha de primera difusión/publicación | 2013 / 10 |
| Sector Empresarial | Bizcochos, pan, galletas de centeno |
| Sinopsis | SUMMARY : Prince is the leading children's biscuits brand in France and Belgium. It was perceived as being less relevant by mothers and very old fashioned by its consumers, children. In order to maintain the brand's leadership it was important to re-vitalise the brand's equity strengthening the relationship of trust with mothers whilst finding a way to engage with children. A storytelling platform, Princeland, was created and orchestrated through a multi-media connections plan, allowing Prince both to reassure mothers and to win the hearts of children, strengthening Prince’s business and brand leadership. |
| Medio | Branded Content |
| Duración | |
| Mercado | Francia |
| Más información | http://www.luprinceland.com |
| Responsable de la creación | Chris Garbutt |
| Director creativo | Fred Levron |
| Productor de la agencia | Laure Bayle |
| Productor de la agencia | Antoine Bagot |
| Realizador | Rémi Chapotot |
| Realizador | Tristan Michel |
| Productora | Cube |
| Responsable de conceptos / redactor | Antoine Gauquelin |
| Responsable de conceptos / redactor | remy aboukrat |
| Responsable de conceptos / redactor | David Martin Angelus |
| Director artístico | Julien Conter |
| Director artístico | Chris Rowson |
| Director artístico | Eve Roussou |
| Director de publicidad | Mike Middleton |
| Director de publicidad | Karine Chick |
| Director de publicidad | Julie Levet |
| Responsable de cuentas de agencia | Benoit de Fleurian |
| Responsable de cuentas de agencia | Natalie Heckel |
| Responsable de cuentas de agencia | Myriam Nouicer |
| Responsable de cuentas de agencia | Alix Trinh |
| Planificador estratégico | Alexandra Mimoun |
| Planificador estratégico | Antoine Bayle |