The California Immunization Coalition - "FluDropped"

The Community San Francisco, Estados Unidos

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This ad is part of the ACT Responsible Collection

Marca: The California Immunization Coalition
País: Estados Unidos

Anunciante: The California Immunization Coalition

Título	FluDropped
Agencia	The Community
Campaña	FluDropped
Anunciante	The California Immunization Coalition
Marca	The California Immunization Coalition
Fecha de primera difusión/publicación	2019 / 12
Sector Empresarial	Seguridad pública, salud e higiene
Filosofía	Flu Season is beginning and with it comes the need to remind people of the importance of getting the flu vaccine. Every year, up to 49 million people get infected by the flu in the US alone. Last year, more than 60,000 people died of complications created by the disease. And yet, according to the National Foundation for Infectious Diseases, only half of the population is planning to get a flu shot this year. So, the California Immunization Coalition has launched this campaign in partnership with the community’s local San Francisco office in hopes of finding ways anyone could help spread the message and get more people to get their flu shot. The campaign, called “FluDropped,” uses the iPhone’s AirDropTM feature, which lets you share an image with anyone close enough. On the heels of National Flu Immunization Week, street teams are fludropping commuters on MUNI and BART, in the hopes to get as many people as possible to “Airdrop” random people in high-risk places. The image being passed around shows a man sneezing and says “If you’re close enough to get this, you’re close enough to get the flu.” The image also asks people to pass the message along and visit http://FluDropped.com to find out where they can get their flu shot, learn more about the disease, and download the image to help spread the message with the objective of getting more people to get vaccinated. In other words, the California Immunization Coalition wants to create an “epidemic that can save lives” and will partner with medical school and public health students to keep the message going during flu season — which goes all the way to April, peaking around January.
Medio	Interactive Outdoor Experience
Duración	108 seconds
Más información	http://fludropped.com/
Director ejecutivo de creación	Roger Baran
GM/CSO	Julie Liss
Group Strategy Director	Brad Filice
Sr. Brand Lead	Raquel Cucurella
Brand Lead/PM	Adam Caron
Diseñador	Rosana Mojica
Productor	Gus Gomez
Head of Integrated Production	Laurie Malaga
Director of Business Affairs	Natalie Greenman
Business Affairs Manager	Cristina Fajardo
Operations Manager	Patricia Hom
Studio Manager	Tom Jacobson
DP	Dave Brick
Director de producción	Jax Colavolpe
Productora	The Makers Lab
Productora	Where The Buffalo Roam
Montador	Regina Revard
Assistant Editor	Hamilton Henson
Post-production Producer	Phil Tang
Designer / Animator	Chris Carmichael
Designer / Animator	Jake Pryor
Animación	Terren Krietzman
Productora	Mission Film and Design
Color Grade Artist	Chris Martin
Sound Designer	Joel Rabb