| Título | Next day you'll be okay |
| Agencia | BBDO Russia Group |
| Campaña | Next day you'll be okay |
| Anunciante | Bayer HealthCare LLC |
| Marca | Alka-Seltzer |
| Fecha de primera difusión/publicación | 2013 / 5 |
| Sector Empresarial | Medicamentos |
| Lema | Next day, you'll be okay |
| Sinopsis | The aim of this print campaign is to convince the consumer that they should take alka-seltzer after the party and don’t lose the next day. |
| Filosofía | IdeaNext morning even after hard parties you’ll be happy to wake up without a hangover. |
| Problema | SolutionDevelop a series of print ads of the biggest boozy occasions like new year’s eve, birthdays and christmas. Through a simple twist of the phrase, we highlight the key product benefit of not having a hangover the following day. |
| Medio | Prensa y publicaciones |
| Responsable de la creación | igo lutz |
| Director creativo | Mihai Coliban |
| Senior Art Director | Aaron John Nielsen |
| Productor | Marina Shponko |
| Director de cuentas | Darya Arkharova |
| Senior Account Manager | Boris Sorokin |
| Production Studio | Masked Brothers |
| Brand manager | Svetlana Neeva |
| Junior brand manager | Sergey Arkhipov |
| Responsable de conceptos / redactor | Andrey Sivkov |
Más creaciones
VER TODONext day you'll be okay
- MARCA:
- Alka-Seltzer
- AGENCIA:
- BBDO Russia Group
Next day you'll be okay
- MARCA:
- Alka-Seltzer
- AGENCIA:
- BBDO Russia Group