| Título | The Big Danish Bacon Pre-Roll |
| Agencia | Accenture Song DK |
| Campaña | The best can be better |
| Anunciante | Danish Crown |
| Marca | Danish Crown |
| Fecha de primera difusión/publicación | 2020 / 10 |
| Sector Empresarial | Carne fresca, salchichas, |
| Sinopsis | What happens when you merge a great insight to an industry with an internet phenomenon, put it on YouTube and target a business segment? You get a 13-minute-long pre-roll with just a piece of bacon being cooked. Doesn’t exactly sound like a recipe for success, but that is exactly what we did, and the results are clear. 993 hours spend on a single pre-roll. |
| Medio | Pre-Roll |
| Duración | |
| Director creativo | Kenneth Kaadtmann |
| Director artístico | Pernille Reichstein |
| Ejecutivo de cuentas | Søren Brix |
| Productor de la agencia | Sara Grandjean |
| Responsable de cuentas de agencia | Sofia Brockenhuus-Schack |
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