| Título | Digital Campaign |
| Agencia | NXA |
| Campaña | The Human-e-Contract |
| Anunciante | Paychex |
| Marca | Danlon |
| Fecha de primera difusión/publicación | 2024 / 1 |
| Sector Empresarial | ISP comercial, servicios e ingeniería informatica |
| Sinopsis | In 2023, Paychex launched a digital tool tailored for smaller companies without an HR manager on staff. To market the product, we tapped into the reality that small firms often resort to unreliable online sources for free contracts. So, we crafted an enhanced a new standard employee contract and published it on a sub-site for Google indexing. Then, with the help of our customers, we bypassed the Google Algorithm, so whenever someones searched for free standard employment contract, ours would hit them first. |
| Medio | Case Study |
| Duración | |
| Mercado | Dinamarca |
| Director creativo | Kenneth Kaadtmann |
| Responsable de conceptos / redactor | Anne Ingevold |
| SEO Expert | Frederik Nørgaard |
| Frontend Developer | Nicklas Dupon |
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