As SVP, Managing Director, EMEA, Matt is the driving force behind R/GA London’s long-term vision and continued business success after a period of rapid growth. As the office continues to steadily expand and scale its staff, client portfolio, and offerings, Matt’s 10 years of industry experience will play an invaluable part in ensuring that the right working practices and culture are in place to allow the agency to act as a trusted partner to its clients and continue to collaborate with them to transform business problems into new business models. During his time at R/GA London, Matt has overseen the development of new offerings such as the Digital Lab and the Digital Production Studio, along with playing a key role in nurturing the long-term client partnerships that have supported the office’s growth.
Matt joined R/GA from AKQA, where he held the position of Global Delivery Director for Nike. During this time, he worked as a client-facing delivery expert, responsible for building and managing cross-disciplinary teams, while also overseeing the structuring and management of the delivery of all Nike work globally. Prior to Nike, Matt worked on the launch of the Coca-Cola and iTunes partnership and alongside blue-chip companies including Virgin, Microsoft, and Sky. Some of his career highlights to date include the globally recognized Nike+ Training Club app; Nike Football’s “Write the Future” platform, which won the Gold Integrated Lion; and more recently, Nike’s “Make It Count” social engagement platform.
Matt has a passion for developing strategic and collaborative partnerships with global brands, and has a proven track record of building world-class teams capable of working at the intersections of digital to produce the next generation of communications, services, and products.