| Título | smart electric drive Carsino |
| Agencia | BBDO Group Germany |
| Campaña | smart electric drive Carsino |
| Anunciante | Daimler AG |
| Marca | Smart |
| Fecha de primera difusión/publicación | 2017 / 9 |
| Sector Empresarial | Automóviles |
| Sinopsis | In 2017 Smart electrified its whole range. But people were still sceptical about electric cars. To win them over, the brand created a social media campaign that encouraged people from all over Europe to literally scrap their old rides in order to win an electric Smart. See our contenders as they watch their cars being crushed into dice, and then play with them at the big Carsino event, broadcast live on social media. Victory for some, a crushing defeat for others. To convince people to switch over to electric cars, this fun stunt encouraged willing participants to have their old-school cars crushed into cubes. These were then used as dice at a "Carsino" event, during which they could win an electric Smart replacement. The game was seen across social media. |
| Medio | Web Film |
| Duración | |
| Director ejecutivo de creación | Michael Schachtner |
| Director creativo | Daniel Haschtmann |
| Director creativo | Nicolas Linde |
| Director artístico | Felix Boeck |
| Responsable de conceptos / redactor | Marc Bieri |
| Director artístico | Melanie Specht |
| Responsable de conceptos / redactor | Melanie Specht |
| Responsable de conceptos / redactor | Gunther Osburg |
| Responsable de la creación | Wolfgang Schneider |
| Diretor Geral de Criação | Mirko Stolz |
| Diretor Geral de Criação | Tobias Grimm |
| Managing Director | Jens Fauth |
| Group Account Director | Barbara Brunner |
| Responsable de cuentas de agencia | Wilma Faget |
| Responsable de cuentas de agencia | Natalie Volles |
| Responsable de cuentas de agencia | Pauline Harich |
| Event Agency | BBDO Live |
| Account Director Event | Daniela Haake |
| Account Manager Event | Kirsten Gehm |
| Chief Production Officer | Steffen Gentis |
| Producer | David Muellenborn |
| Photographer | Boy Behnke |
| Composer | Gabriel Chwojinik |
| Audio Production House | Sprachlabor Audioproduktionen GmbH |
| Audio Production House | Studio Funk GmbH & Co. KG |
| Sound Engineer | Michael Haecker |
| Sound Engineer | Tim Stephan |
| Director | Felix Marggraff |
| Director | Facundo Scalerandi |
| Director de fotografía | Jakob Beurle |
| Image Engineer | Rene Meixelsberger |
| Camera Operator | Ulrike Stiegfanz |
| Camera Operator | Sebastian Seibert |
| Camera Operator | Heinz Staubitz |
| Camera Operator | Andreas Hampp |
| Camera Operator | Silvia Hoffmann |
| Editor | Juhn Kim |
| Editor | Christian Esquerre |
| Editor | Daniel Scheuch |
| Editor | Daniel Brogwart |
| Animation | Till Markull |
| Make-Up Artist | Karsten Cismowski |
| Make-Up Artist | Jens Schneider |
| Styling | Antje Gohkle |
| Architecture | e.w.enture GmbH |
| Setting | Anja Zobel |
| Light/ Sound | MDS PAtec Veranstaltungstechnik GmbH |
| Media Agency | Mediacom |
Más creaciones
VER TODOJimi
- MARCA:
- Sennheiser
- AGENCIA:
- BBDO Group Germany
Eurythenes plasticus
- MARCA:
- WWF
- AGENCIA:
- BBDO Düsseldorf GmbH
#Lipconfession
- MARCA:
- The Female Company
- AGENCIA:
- BBDO Düsseldorf GmbH
Perfect Fit
- MARCA:
- smart EQ fortwo
- AGENCIA:
- BBDO Berlin
Talking can save lives
- MARCA:
- Suicide Prevention Service [U25]
- AGENCIA:
- BBDO Group Germany
Life Lolli - a lollipop designed to save lives
- MARCA:
- Life lolli
- AGENCIA:
- BBDO Düsseldorf GmbH
The cheapest christmas ad
- MARCA:
- Lidl
- AGENCIA:
- Proximity Worldwide Germany
Stove
- MARCA:
- Smart
- AGENCIA:
- BBDO Group Germany
Office Party
- MARCA:
- Smart
- AGENCIA:
- BBDO Group Germany