| Título | Runner 321 (board) |
| Agencia |
FCB Canada
|
| Campaña |
Runner 321
|
| Anunciante |
adidas
|
| Marca |
Adidas
|
| Fecha de primera difusión/publicación |
2022 / 3
|
| Sector Empresarial | Ropa, moda y calzado
|
| Sinopsis | Sports fans idolize and identify with those who achieve the impossible. One of the most common symbols for inspiring the next generation of athletes is an iconic number. Michael Jordan’s 23, Lionel Messi’s 10, or Wayne Gretzky’s 99. Iconic numbers that represent perseverance, dedication, and the pinnacle of athletic success. |
| Filosofía | Iconic numbers have been revered as a symbol of the best athletes of all time. In reality, they’ve only represented athletes that fit within the confines of mainstream sport. We set out to create the first iconic number to represent an entire community of neurodivergent athletes who are exceeding what society thinks they can achieve. Introducing Runner 321, the movement led by adidas that asks the world’s major marathons to reserve Bib 321 for a neurodivergent athlete who qualifies. The number 321 was specifically chosen because it represents Trisomy 21 for people with Down syndrome. |
| Medio |
Case Study
|
| Post production Company |
School Editing
|
| Colour Facility |
Alter Ego
|
| VFX/Finishing Facility |
Alter Ego
|
| Jefe de cuentas |
Chris Flynn
|
| VP, Managing Director |
Tim Welsh
|
| Colourist |
Andrew Ross
|
| EVP, Global Creative Partner |
Danilo Boer
|
| Director ejecutivo de creación |
Cuanan Cronwright
|
| Responsable de conceptos / redactor |
Cuanan Cronwright
|
| Productor ejecutivo |
Sarah Brooks
|
| Responsable de la creación |
Nancy Crimi-Lamanna
|
| VP, Integrated Production |
Stef Fabich
|
| Productor |
Sarah Michener
|
| Director of Broadcast Production |
Sarah Michener
|
| Director creativo |
Tomas Jacobi
|
| Director ejecutivo de creación |
Leo Barbosa
|
| Director artístico |
Leo Barbosa
|
| VP, General Manager Content |
Ian Buck
|
| VP, Content Development |
Yotam Dor
|
| Director creativo |
Daenen Bramberger
|
| Director ejecutivo de creación |
Andrew MacPhee
|
| Chief Strategy Officer |
Shelley Brown
|
| Planner |
Shelley Brown
|
| Productor ejecutivo |
Hannah Graham
|
| VP, Managing Director |
Ricky Jacobs
|
| On Line Artist |
Sebastian Boros
|
| Director creativo adjunto |
Sara Radovanovich
|
| Responsable de la producción |
Molly Young
|
| Director creativo adjunto |
Sally Fung
|
| Producer |
Spencer Butt
|
| Strategist |
Audrey Zink
|
| Productor |
Kai Rizzuto
|
| Audio House |
Citizen Music
|
| VP Technology |
Luiz Costa
|
| Colour Assistant |
Ebi Agbeyegbe
|
| Asst Editor |
Fiona Alvarez
|
| Productor |
Lauren Dobbie
|
| On Line Assistant |
Nupur Desai
|
| Engineer |
Dylan Groff
|
| Director of Project Management |
Emily Mihalek
|
| UX/UI Tech Specialist |
Lara Goldsmith
|
| Montador |
Lynn Sheehy
|
| Composer Producer |
Nico Barry
|
| Audio House |
OSO Audio
|
| Productora |
456 Studios
|
