| Título | Gecko |
| Brief | WSIB (Workplace Safety and Insurance Board) set out to do the impossible – get young people to care about safety. We snuck our safety message into their social feeds disguised as the cartoon humour they love. Our animated crew demonstrated that animals have unique abilities that help them escape workplace accidents, but as humans, we aren’t so lucky. We even targeted young people at work with contextual safety tips on hoarding boards and on shipping boxes in warehouses and retail shops. |
| Agencia | DonerNorth |
| Campaña | You're Only Human |
| Anunciante | Workplace Safety and Insurance Board |
| Marca | WSIB |
| Fecha de primera difusión/publicación | 2023 / 6 |
| Sector Empresarial | Instituciones/Organizaciones no gubernamentales |
| Sinopsis | WSIB (Workplace Safety and Insurance Board) is a government entity in Ontario, Canada that aims to manage and reduce workplace injury in the province. |
| Medio | Web Film |
| Responsable de la creación | Lance Martin |
| Director creativo | Jill Mack |
| Director creativo | Justin Turco |
| Director artístico | Laurissa Mallen |
| Responsable de conceptos / redactor | Shea Banting-Hallford |
| SVP | Jennifer Dark |
| Integrated Production | Jennifer Dark |
| Montador | Doug Groves |
| President | Catherine Marcolin |
| Director de cuentas | Warren Yang |
| Producción de sonido | TA2 Sound + Music |
| Música | TA2 Sound + Music |
| Chief Strategy Officer | Adrianne Gaffney Wotherspoon |
| Jefe de cuentas | Kathryn Lapointe |
| Animation Production Company | Gimmick Studio |
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