Pedigree - "The Child Replacement Programme/Hard To Impress"

Colenso BBDO Auckland

Colenso BBDO Auckland Auckland, Nueva Zelanda

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30415

This ad is part of the ACT Responsible Collection

Marca: Pedigree
País: Nueva Zelanda

Anunciante: Mars, Inc.

Título	The Child Replacement Programme/Hard To Impress
Agencia	Colenso BBDO Auckland
Campaña	The Child Replacement Programme
Anunciante	Mars, Inc.
Marca	Pedigree
Posted	Octubre 2021
Sinopsis	Colenso BBDO Auckland has launched a humorously blunt campaign for Pedigree that matches abandoned dogs with abandoned parents. The Pedigree Child Replacement Programme encouraging parents to ‘move on’ when their kids move out and adopt a dog. The TVC spots take a whimsical look at heartwarming moments in your past when you had your parents’ love and attention, and then snaps you out of the reverie by comedically reminding you that you’ve been replaced by a dog. The videos drive you to a website, where you can enter the attributes of the child you are replacing in order to find a suitable dog. In the search, you can nominate if your child had long hair or short hair; was sociable or a hermit; active or lazy, and so on. At the end of the process, you’re given a suggested dog, such as ‘Echo’ who “will always be excited to see you and will never be accepted into an overseas university.” You can even replace the stuff your kids left in their room with new stuff for the dog.
Medio	Televisión
Duración	123 seconds
Realizador	Adam Gunser
Marketing Director	Oliver Downs
Marketing Manager	Cormac van den Hoofdakker
Brand Manager	Maria Parsons (Granados)
Productora	Exit Films
Sound Designer	Franklin Road
Media Agency	Starcom NZ
Director ejecutivo de creación	Steve Cochrane
Creative Chairman	Nick Worthington
Director artístico	Andre Sallowicz
Responsable de conceptos / redactor	Simon Vicars
Productor de la productora	Declan Cahill
Business Director	Abbi Barker
Planificador de cuentas	Ed Gunn
Director of Broadcast	Jen Storey
Fotógrafo	Will Bailey
Responsable de cuentas de agencia	Alice Sopwith
Group Business Director	Ahmad Salim