| Título | Churchill Slide |
| Agencia | Engine UK |
| Campaña | Churchill |
| Anunciante | Churchill Insurance |
| Marca | Churchill Insurance |
| Fecha de primera difusión/publicación | 2021 / 2 |
| Sector Empresarial | Seguros |
| Filosofía | ENGINE Creative takes Churchill to the funfair for a serene ride in the latest TV spot for the insurance brand. The spot is a reminder of the chill that Churchill helps customers to feel, even when there’s a hump in life’s road. The campaign highlights Churchill's immediate expenses payment which helps smooth the way for customers if things go south. Churchie, the company’s famous canine mascot, navigates these issues with his satisfying sense of calm. The ad, directed by Sam Pilling through Pulse Films, opens at the top of a big, colourful funfair slide. Churchie’s head is seen peering over the top as he starts to slide slowly downward, his face a picture of contentment. The shots pan to show children queuing up and whooshing down the slide around him as he takes things at his own relaxed pace. As he approaches a hump in the slide he starts to slow. He’s not bothered by this and we see his relaxed expression as his face ripples and he almost reaches a complete standstill. The voiceover says, “Should life come to a stop, we’ll give you up to £100 for immediate expenses, so you can keep things moving. Oh yes. Chill…Churchill.” Churchie slows almost to a complete stop, but (satisfyingly) he gets over the hump and continues. He builds up speed, sliding in his relaxed manner, looking supremely chilled. It’s enormously peaceful and soothing to watch. The camera pans out to show a fairground scene with lots of twinkling lights. |
| Medio | Televisión |
| Duración | |
| Montaje | Tenthree |
| Productora | Pulse Films |
| Director ejecutivo de creación | Leon Jaume |
| Director creativo | David Dearlove |
| Director creativo | Richard Nott |
| Director artístico | Jason Keet |
| Responsable de conceptos / redactor | James Hodson |
| Strategy Director | Elisa Edmonds |
| Strategy Director | Georgina Murray-Burton |
| Senior Strategist | Kath Morris |
| Client Managing Director | Torie Wilkinson |
| Senior Account Director | Chris Moger |
| Responsable de cuentas de agencia | Gabriella Ghigi |
| Director de proyectos | Sophie Richaume |
| Productor de la agencia | Laura Melville |
| Productor de la agencia | Henry Davies |
| Realizador | Sam Pilling |
| Productor ejecutivo | James Sorton |
| Productor | Chris Harrison |
| Director de producción | Ben Burdock |
| Director de fotografía | Ben Fordesman |
| Jefe de decorados | Jon Henson |
| Montador | Ellie Johnson |
| Postproducción | Untold Studios |
| Empresa de creación sonora | Bark Studios |
| Music Supervision | Jonathan Watts |
| Music Supervision | Chloe Heatlie |
| Music Supervision | Adelphoi Music |
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