Título | Traffic Police |
Agencia | Saatchi & Saatchi Colombia |
Campaña | Traffic Police |
Anunciante | Cadbury |
Marca | Trident Total |
Fecha de primera difusión/publicación | 2013 / 7 |
Sector Empresarial | Chicles |
Lema | One Smile Leads To Another |
Sinopsis | Don’t you just hate it when a police officer strides over to your car, and you know that they are going to reprimand you for your terrible driving skills. In this witty ad for Triden Total Gum, a woman has had some difficulty parking her car, but after flashing a winning smile at the approaching traffic police officer, he succumbs to the power of her pearly white grin and lets her off. |
Filosofía | One Smile Leads to Another. |
Medio | Televisión |
Duración | |
Mercado | Colombia |
Director ejecutivo de creación | Juan Pablo Navas |
Director creativo | Juan Carlos González |
Director creativo | Margarita Olivar |
Realizador | Alejandro Carreño |
Música | laika Studio |
Director de cuentas | Maria Cecilia Arciniegas |
Ejecutivo de cuentas | Luis Miguel Ortiz |
Responsable de conceptos / redactor | Juan Carlos González |
Director artístico | Margarita Olivar |
Productora | Los Notarios |
Productor | Nathalie Burnside |
Director de producción | Juan Pablo Bernal |
Postproducción | Dr. Pepe |