| Título | Drink Responsibly This Summer 2 |
| Brief | Kopparberg was facing a relevance problem with Gen Z. They needed to connect with their audience in a different way, the brand needed to up it’s side of the value exchange with it’s consumers.Kopparberg has become an iconic drink of the British summer enjoyed with friends in pub gardens and parks, but with research showing that Melanomas are now the most common form of cancer affecting 25–29-year-olds in the UK something had to change.Kopparberg hijacked the ‘Drink Responsibly’ message written on every can and bottle of alcohol and gave it a whole new meaning.While other drinks brands continued to show carefree moments of basking in the sun, we partnered with skin cancer charity ‘Melanoma Fund’ to launch our ‘Drink Responsibly This Summer’ campaign.We launched with AV, OOH and social celebrating youngsters taking sun safety to the max in the most stylish way. We then created and distributed thousands of sun protection products during summer, and created a UV protective football shirt which was given out during The Euros.All of this amounted to one clear takeout; careful doesn’t have to come at the cost of being carefree. |
| Agencia | Neverland |
| Campaña | Drink Responsibly This Summer, Kopparberg/Kopparberg |
| Anunciante | Kopparberg |
| Marca | Kopparberg |
| Fecha de primera difusión/publicación | Sólo para suscriptores |
| Sector Empresarial | Sólo para suscriptores |
| Sinopsis | Sólo para suscriptores |
| Medio | Televisión |
| Duración | |
| Productora | Biscuit Filmworks LA |
| Responsable de la creación | ..n F....th Sólo para suscriptores |
| Director ejecutivo de creación | A..y C...gh Sólo para suscriptores |
| Director ejecutivo de creación | R..h M....nn Sólo para suscriptores |
| Miembro del equipo creativo | G....ia P...er Sólo para suscriptores |
| Miembro del equipo creativo | J....ne W..t Sólo para suscriptores |
| Designer | C...s J...s Sólo para suscriptores |
| Responsable de la producción | ..y C....er Sólo para suscriptores |
| Productor ejecutivo | A..x C...ey Sólo para suscriptores |
| Productor | O...ia Ha....an Sólo para suscriptores |
| Production Assistant | B...y M...in Sólo para suscriptores |
| Managing Director | J..h H...is Sólo para suscriptores |
| Director de cuentas | C...r L...d Sólo para suscriptores |
| Responsable de cuentas de agencia | G....rt Gy....bi Sólo para suscriptores |
| Chief Strategy Officer | L..a N...s Sólo para suscriptores |
| Strategy Director | L...a K....tt Sólo para suscriptores |
| Realizador | M...y M....rs Sólo para suscriptores |
| Productor ejecutivo | H...a B....ti Sólo para suscriptores |
| Head of Marketing | ..b S....sn Sólo para suscriptores |
| Director de fotografía | M..c G...z .e M...l Sólo para suscriptores |
Más creaciones
VER TODODrink Responsibly This Summer 1
- MARCA:
- Kopparberg
- AGENCIA:
- Neverland