ParticipACTION - "ParticipACTION: Make Room for Play - Hockey"

Zulu Alpha Kilo

Zulu Alpha Kilo Toronto, Canadá

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10304

This ad is part of the ACT Responsible Collection

Marca: ParticipACTION
País: Canadá

Anunciante: Zulu Alpha Kilo

Título	ParticipACTION: Make Room for Play - Hockey
Agencia	Zulu Alpha Kilo
Campaña	ParticipACTION: Make room for play
Anunciante	Zulu Alpha Kilo
Marca	ParticipACTION
Posted	Febrero 2015
Sector Empresarial	Seguridad pública, salud e higiene
Lema	Screen time is taking away play time. Make room for play.
Sinopsis	Canadian kids are spending an alarming average of 7.5 hours a day in front of screens – replacing time spent running, playing and being active outdoors. As a result, only 5% of Canadian kids are getting the 60 minutes of daily exercise they need. To dramatize this, we turned the screen itself into a physical entity that literally takes away children’s space to play.
Medio	Web Film
Duración	30 seconds
Más información	http://www.participaction.com/make-room-for-play-2/
executive creative director	Ron Smrczek
Art Director	Grant Cleland
Account Director	Jessica DeSantis
Chief Creative Officer	Zak Mroueh
Copywriter	George Ault
Director creativo	Ron Smrczek
Responsable de conceptos / redactor	George Ault
Director artístico	Grant Cleland
Productora	Circle Films
Realizador	Tom Feiler
Productor de la productora	Karen Tameanko
Productor de la productora	Amanda Field
Productor de la agencia	Bette Minott
Responsable de cuentas de agencia	Jessica DeSantis
Responsable de cuentas de agencia	Kristina Hayes
Planificador estratégico	Shari Walczak
Planificador estratégico	Emma Brooks
Director de publicidad	Rachel Shantz
Director de publicidad	Rebecca Jones
Director de publicidad	Katherine Janson
Montaje	Married to Giants
Montador	Paul Skinner
Productor ejecutivo	Ben Valiquette
Compositor de música	Andres Kirejew
Compositor de música	Steve McGregor
Colorista	Cem Ozkilicci
Música	Pirate Group
Sound Engineer	Chris Tait
Music Producer	Joanne Uyeyama
Sound Engineer	Ian Boddy