Ron Smrczek

Ron got his start in advertising a little early, appearing in a cookie commercial at age five. After questioning the propping and lighting decisions, he would have to wait some 15 years before getting the chance to influence another shoot.

Ron hails from Toronto where he began his career as an Art Director in 1996. Joining TAXI initially in 2003 and, after brief stint at Zig, returning to TAXI Toronto as Associate Creative Director in 2006 and then Creative Director in 2007. He made the move down to the U.S. in September of 2008 to become Executive Creative Director of TAXI New York.

Ron grasps strategy instinctively and makes translating it into big ideas look easy. At the same time, an uncompromising craftsperson Ron is ready to invest the hard labor needed to deliver executional excellence. These two sides of Ron have made him a collaborator who both inspires and mentors. These two sides also mean that his creative appetite for media innovation has not replaced his craving to be on set when the lighting decisions are made.