| Título | Safe Waze 2 Shop (110s) |
| Brief | Mastercard could tell how busy supermarkets were by tracking transaction data in-store. So, we partnered with Carrefour and used Waze to drive people to less busy stores for safer grocery shopping – using data to protect both employees and customers. |
| Agencia | McCann Worldgroup Sp. z o.o. |
| Campaña | Safe Waze 2 Shop |
| Anunciante | Mastercard International |
| Marca | MasterCard |
| Posted | Noviembre 2021 |
| Sector Empresarial | Tarjetas de crédito |
| Sinopsis | We knew that grocery stores were the place consumers were most likely to be exposed to COVID 19. So, we leveraged Mastercard’s proprietary information on consumer spending trends (aggregated and anonymized in line with Mastercard's secure data processing principles), and Waze’s ability to avoid traffic jams, to incentivize consumers to reroute to stores that were less busy. Thus, avoiding instore traffic jams and keeping supermarkets a safe place for consumers and staff. |
| Problema | Mastercard could tell how busy supermarkets were by tracking transaction data in-store. So, we partnered with Carrefour and used Waze to drive people to less busy stores for safer grocery shopping – using data to protect both employees and customers. |
| Medio | Case Study |
| Responsable de la creación | Josh Stein |
| Director creativo | Mike Shuman |
| Director creativo | Gail Pak |
| Vice President (VP) | Emily MacLaurin-King |
| Group Account Director | Emily MacLaurin-King |
| Director ejecutivo de creación | Marcin SosiDski |
| Director creativo | Bartek Klimaszewski |
| Director artístico | Janka Szwykowska |
| Designer | Anna Solianyk |
| Director artístico | Anna Solianyk |
| MOTION DESIGN | MaBgorzata Wojtkowiak |
| Director artístico | MaBgorzata Wojtkowiak |
| Magdalena Bk | |
| Vladyslav Kravets | |
| Content Creative | Aukasz KoBakowski |
| Responsable de conceptos / redactor | Aukasz KoBakowski |
| Responsable de conceptos / redactor | Zbigniew Marczak |
| Group Business Director | MaBgorzata Tereszczenko |
| Jefe de cuentas | Igor Seweryn |
| Strategist | Marcin Samek |
| Social Media Director | Marcin Samek |
| Social Media Manager | Klaudia Karkulowska |
| Productor de la agencia | Dominika Grzegdala |
| Postproducción | RafaB Jastrzbski |
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