Dole Fresh Fruit Europe - "The Process"

101

101 London, Reino Unido

5202

Marca: Dole Fresh Fruit Europe
País: Reino Unido

Anunciante: Dole Fresh Fruit Europe

Título	The Process
Agencia	101
Campaña	Big Bang
Anunciante	Dole Fresh Fruit Europe
Marca	Dole Fresh Fruit Europe
Fecha de primera difusión/publicación	2017 / 4
Sector Empresarial	Verduras frescas, fruta
Filosofía	101 has produced new TV, print and digital out of home advertising to support the launch of Dole’s new frozen fruit range. Dole is launching into the frozen fruit category in direct response to consumer needs and the burgeoning smoothie-making trends. The work is Dole’s first UK advertising campaign and strives to highlight the simplicity, naturalness and convenience of Dole’s products. For the print and digital OOH work, real fruit was blown-up using dynamite with the explosions captured and being shown behind bold fruit-centric headlines. In TV we see the epic journey that fruit makes from field to glass – recreating everything from the ‘Big Bang’ to the evolution of life…right through to smoothie ingredients being ready for use. Including, of course, the crucial step that Dole takes to freeze fruit at the peak of its ripeness.
Medio	Televisión y Cine
Duración	30 seconds
Director ejecutivo de creación	Mark Elmwood
Director ejecutivo de creación	Augusto Solo
Director creativo	Misha Newby
Producer	Rachel Bishop
Producer	Luke Judlin
Account Director	Maurice Pfister
Responsable de cuentas de agencia	Annie Chisholm
Planner	Clare Hutchinson
Production Company	Blinkink
Director	Noah Harris
Productor ejecutivo	Bart Yates
Producer	Benjamin Lole
Post Production Producer	Matt Marsh
Director of Photography	Toby Howell