| Título | PyeongChang 2018 |
| Título (Lengua original) | PyeongChang 2018 (anglais) |
| Brief | To announce the Winter Olympic Games in South Korea, France Télévisions launched a film that was almost silent from beginning to end. The games would be broadcast live from 1 am, in the dead of night, so athletes and commentators were asked to keep their voices down.
Athletes and commentators whisper through several Winter Olympic events. That's because on France Télévisions the games would be broadcast in the early hours of the morning. |
| Agencia |
Publicis Conseil
|
| Campaña |
PyeongChang 2018
|
| Anunciante |
France Télévisions
|
| Marca |
France Télévisions
|
| Posted | Noviembre 2018 |
| Sector Empresarial | Programas y cadenas de televisión y radio
|
| Sinopsis | To announce the upcoming Winter Olympic Games taking place in Pyeongchang, South Korea, France Télévisions launched a new movie, almost silent from beginning to end playing on what seemed to be a drawback: jet lag.The games were broadcasted in live starting at 1 am, while everybody in France was asleep.This mechanism, supported by athletes of many disciplines of the Olympics, allowed to work on the kind image of France Télévisions towards its public while putting forward all the programmes put in place so that the audience can follow the games in live despite the jet lag. |
| Medio |
Televisión
|
| Director de publicidad |
Eric Rinaldi
|
| Director ejecutivo de creación |
Olivier Desmettre
|
| Director ejecutivo de creación |
Fabrice Delacourt
|
| Responsable de conceptos / redactor |
Antoine Colin
|
| Director artístico |
Jordan Lemarchand
|
| Responsable de cuentas de agencia |
Caroline Darmon
|
| Responsable de cuentas de agencia |
Lou Leproux
|
| Planificador estratégico |
Alexandra Mimoun
|
| TV Production |
Patrick Pauwels
|
| TV Production |
Aurélie Fournet
|
| Productora |
Carnibird
|
| Realizador |
Wilfrid Brimo
|
| Productor |
Gaëtan Le Goff
|
| Postproducción |
Mathematic
|
| Postproducción |
Paul Crehange
|
| Producción de sonido |
Prodigious
|
| Productor de sonido |
Emmanuel Desmadryl
|
| Productor de sonido |
Boris Nicou
|