Título | Beats Zodiac |
Agencia | WMcCann |
Campaña | Beats Zodiac |
Anunciante | Skol Beats |
Marca | Beats Zodiac |
Fecha de primera difusión/publicación | 2021 / 1 |
Sector Empresarial | Bebidas gaseosas |
Sinopsis | The product development and launch of the campaign is signed by the agency WMcCann, with an unprecedented video of the singer Anitta and a team of influencers The campaign also features #ZodiacMatch, a game of cards that creates combinations of the signs of Beats Zodiac, available on Instagram |
Filosofía | WMcCann and Beats launch the Beats Zodiac campaign, featuring a film by Aries-born Anitta, content about astrological combinations. There are 12 new Beats Zodiac with collectible cans, one for each sign of the zodiac and divided into 4 flavors, inspired by the elements: fire, earth, air and water. With a campaign, product development and packaging signed by the WMcCann agency, Beats chose Anitta, head of creation and innovation, to be the star of the first video of this initiative. 11 new films were revealed on Beats' social media channels and on digital media. Each of them portrayed how each sign behaves when partying starring the actors Thiago Martins and Rodrigo Simas, singer Gretchen, Urias, WC on Beat and Xamã; in addition to influencers Bielo, Lais Oliveira, Gabi Lopes, Thais Carla and Tati Zaqui. Each can will also transport consumers to an exclusive website via QRCode. In the universe of Beats Zodiac, it will be possible to have access to the horoscope of the day, drink suggestion and a series of content about relationship with astrologer Vitor de Castro. With Beats Zodiac, for the first time, the brand creates products that were developed to match each other. To play with this novelty, Beats launched cards inspired by the zodiac signs, the #ZodiacMatch. The initiative featured the activation of the astrologer Vitor di Castro on the brand's social networks. With a range of content created exclusively for Instagram, in addition to Stories and IGTV, Vitor di Castro explores the universe of Beats Zodiac mix cards, among the drink lovers, demonstrating how to mix flavors in a fun way. There is a compatibility of the flavors, so, the “mix cards”, works as a guide of the ideal mixtures. Anyhow this does not prevent the public from exploring the most unlikely possibilities and discovering the ideal combination for each one, but always remembering to consume responsibly. The cards will be delivered to influencers and are available on Instagram at @beatsoficial. |
Medio | Interactivo |
Duración | |
Responsable de la creación | Hugo Rodrigues |
Responsable de la creación | Kevin Zung |
Responsable de la creación | André Marques |
Director creativo | Alexandre Prado |
Miembro del equipo creativo | Letícia Kohanoski |
Miembro del equipo creativo | Luana Silva |
Miembro del equipo creativo | Patrícia Kano |
Miembro del equipo creativo | Rhaissa Bueno |
Miembro del equipo creativo | Brenda Bandeira |
Miembro del equipo creativo | Mellina Fontoura |
Miembro del equipo creativo | Diego Silva |
Miembro del equipo creativo | Felipe Araujo |
Miembro del equipo creativo | Thiago Alves |
VP Planning | Renata Bokel |
Planning Team | Acauã Bonifácio |
Planning Team | Fernando Birche |
Attendance | Danilo Ken |
Attendance | Michelle Latessa |
Attendance | Giovana Zanfelicce |
Media Vice President | André França |
Media Team | Maurício Cruz |
Media Team | Roberto Almeida |
BI | Fernando Cardoso |
BI | Felipe Borges |
BI | Inês Carvalho |
BI | Marina Monteiro |
Content Director | Bruno Érnica |
Community Manager | William Ribeiro |
Community Manager | Gustavo Braitt |
Influencer | Maiara Garbin |
Influencer | Tassiana Cabral |
Production VP | Tato Bono |
Integrated Production | Cayan Lobo |
Integrated Production | Gabriela Chineze |
Integrated Production | Fabiana Diniz |
Integrated Production | Sasha Vilela |
Technology | Marcelo Soares |
Technology | Victor Hugo Odo |
Creative Technology | Victor Hugo Odo |
Creative Technology | Caio Cesar Costa |
Productora | Capuri |
Realizador | Breno Moreira |
Productor ejecutivo | Thiago Mascarenha |
Productor ejecutivo | Eduardo Rezende |
Executive Director | Rodrigo Castello |
Director de fotografía | Fernando Young |
2nd Unit Photography | Bernardo Negri |
Director artístico | Andres Zarza |
Coordination Assistant | Nathalia Trindade |
Montador | Danilo Abraham |
Finishing | Vitor Amorim |
Colorization | Studio Feather |
Colorista | Ana Escorse |
Postproducción | Atom |
Technology | Code and Soul |
Producción de sonido | ANTFOOD |
Music Producer | Lou Schmidt |
Music Producer | Fernando Rojo |
Music Producer | Luis Bergmann |
Music Producer | Pedro Curvello |
Music Producer | Vinicius Nunes |
Productor ejecutivo | Christiane Rachel |
Productor ejecutivo | Renato Castro |
Coordinator | Monique Munhoz |
Finishing | Bruno Broaska |
Finishing | Fabian Jorge |
Finishing | Pablo Homen de Mello |
Finishing | Tiago Lins |
Director de proyectos | Vanessa Motta |
Approval Client | Gabriela Gallo |
Approval Client | Vinicius Viana |
Approval Client | Marina Daur |