Ecox - "Emergency Bikes"

Wunderman Thompson

Wunderman Thompson Boulogne Billancourt, Francia

3616

Título	Emergency Bikes
Agencia	Wunderman Thompson
Campaña	Emergency Bikes
Anunciante	Ecox
Marca	Ecox
Posted	Septiembre 2020
Sector Empresarial	Otros
Sinopsis	Paris is the most congested city in Europe. When an emergency occurs, every minute counts: each minute lost in traffic by doctors means a 10 percent less chance of survival for patients. So, we had to help emergency doctors move faster.We created Emergency Bikes: the first urban proof medical vehicle. We worked with Ecox, the French electric bike specialist, and the Paris Emergency Services to develop a tailor-made solution made exclusively for doctors, born through innovative technology.Designed to slide through heavy traffic and with the ability to park easily in limited spaces, Emergency Bikes allow doctors to cross Paris faster than using any other vehicle.
Medio	Case Study
Duración	125 seconds
Chief Executive Officer (CEO)	Vincent Druguet
Director ejecutivo de creación	Thomas Derouault
Director creativo	Paul-Emile Raymond
Director creativo	Adrien Mancel
Director artístico	Julien Chesné
Responsable de conceptos / redactor	Eric Auvinet
Director de proyectos	Solenn Laurent
Responsable de la producción	Valérie Montiel
Productor de la agencia	Fanny Renard
Postproducción	Leslie Marchand
Director de publicidad	Mathieu Froger