ALL - "The second-hand new jersey"

We Are Social

We Are Social Paris, Francia

Premios

3227

Marca: ALL
País: Francia

Anunciante: ALL - Accor Live Limitless

Título	The second-hand new jersey
Brief	Accor wanted to promote the advantages of its ALL (Accor Live Limitless) loyalty program.To highlight the exceptional privileges offered by ALL, the brand and its agency developed a campaign for the much-awaited launch of the new French soccer team Paris Saint-Germain jersey, to make available the “Holy Grail” of all fans: the new jersey, already worn by the players themselves during a Champions League match.Instead of launching the new jersey in a classical way, Accor ALL has chosen a second-hand platform by partnering exclusively with Vestiaire Collective. An alternative distribution channel, original for such an international launch, and in line with the current zeitgeist. Moreover, a perfect illustration of what an exclusive ALL privilege can represent...
Agencia	We Are Social
Campaña	The second-hand new jersey
Anunciante	ALL - Accor Live Limitless
Marca	ALL
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Posted	Noviembre 2021
Sector Empresarial	Sólo para suscriptores
Sinopsis	Sólo para suscriptores
Medio	Interactivo
Managing Director	V....nt Rey........roze Sólo para suscriptores
Director creativo	N....as d....il Sólo para suscriptores
Senior Art Director	P..l G...ge Sólo para suscriptores
Senior Copywriter	S...n R..o Sólo para suscriptores
Group Account Director	V....sa Sa....th Sólo para suscriptores
Consultant	O...ia C....an Sólo para suscriptores
Head of Strategy	Jea.......ste Bo.....is Sólo para suscriptores
Responsable de la producción	C...ile O...et Sólo para suscriptores
Agency TV Producer	An.....le Cl....ie Sólo para suscriptores