Acadomia - "Family Squabbles 3"

ROSA PARIS

ROSA PARIS Paris, Francia

587

Marca: Acadomia
País: Francia

Anunciante: Acadomia

Título	Family Squabbles 3
Agencia	ROSA PARIS
Campaña	Family Squabbles
Anunciante	Acadomia
Marca	Acadomia
Fecha de primera difusión/publicación	2023 / 10
Sector Empresarial	Otros servicios en línea
Filosofía	As a kid, everyone dreaded getting their report card. You had to hide it, or yourself, face your dad’s glare, dumbfounded that you only got 6 out of 20 in maths… Yes, marks are undoubtedly THE topic of contention between children and parents. But not for Acadomia families, almost 90% of whom report that tensions about school have eased as a result of tutoring. In a new set of 3 films, Acadomia takes a tongue-in-cheek approach to the arguments we’ve all gone through, showing that, thanks to the average 4 points (out of 20) rise in marks, parents will have to find a new reason to reprimand their kids. The films were directed by Rudi Rosenberg whose thoughtful and conscientious approach demonstrates his unquestionable ability to show how kids live. A campaign in which Acadomia, France's leading tutoring service, asserts its ambition to make peace between parents and children when it comes to school results, while also making them proud of their progress. Today, 60% of parents say their child's self-fulfillment is a priority, even before academic success*, but they have never been so stressed about results. With this campaign by ROSA PARIS, the brand underlines the importance of academic success, while inviting parents to rethink their approach to success, all with a healthy dose of humor. A vision of education that is also embodied in Acadomia's new brand signature, "Le plaisir de réussir" ("The pleasure of success").
Medio	Televisión
Duración	32 seconds
Director de publicidad	Philippe Coléon
Director de publicidad	Camille Bedin
Director de publicidad	Daphné Fourcault-Duflos
Director de publicidad	Mélanie Leroy
Founder	Jean-Patrick Chiquiar
Founder	Gilles Fichteberg
Founder	Jean-Francois Sacco
Designer-Writer	Diane Desclaux
Director artístico	Claire Croteau
Consulting Director	Sacha Depouilly
Group Manager	François-Xavier de-Sousa
Planificador estratégico	Alix Galinier
Responsable de la producción	Elodie Jonquille
Agency TV Producer	Héloïse Duquenoy
Communications Director	Lauren Weber
Productora	Division Paris
Realizador	Rudi Rosenberg
Productor	Mounia Mebarki
Postproducción	Firm
Producción de sonido	Hercules HRCLS