| Título | Bees (board) |
| Agencia | Publicis Conseil |
| Campaña | Carrefour - The Last BeeHive |
| Anunciante | Carrefour |
| Marca | Carrefour |
| Fecha de primera difusión/publicación | 2022 |
| Sector Empresarial | Grandes almacenes, supermercados |
| Sinopsis | It’s easier to change behavior when it is entertaining and iconic. As the biggest food retailer and leader of the food transition, we launched “The Last Beehive”, an educational immersive gaming experience to save bees online and generate donations to save them IRL. We created characters half-fruits/half-bees representing the fruits and vegetables that could disappear without the bees. Players needed to save them from real-life enemies : pesticides, parasites, hornets, heatwaves, etc. Everytime a bee was saved in the game, a purchasable game asset was added in the Sandbox marketplace, then sold for the benefit of bees. Indeed, all the money collected has been donated to the Beefund of the Fondation de France which finances concrete actions for preserving bees. |
| Medio | Case Study |
| Duración | |
| Digital Company | Bem Builders |
| Digital Company | MARKCHAIN |
| Responsable de la creación | Marco Venturelli |
| Director ejecutivo de creación | Alexis Benbehe |
| Director artístico | Lucie Puybonnieux |
| Director artístico | Alexandre PERDEREAU |
| Director artístico | Laura Aondio |
| Responsable de conceptos / redactor | Francesca Vitello |
| Global Client Lead | Marie Wallet |
| Business Lead | Aurelie Fossoux |
| Director de cuentas | Elsa Azar |
| Responsable de cuentas de agencia | Andréa Bastianelli |
| Head of Connexion and Activation Strategy | Marie Nossereau |
| Social Media Strategist | Jennifer Capestan |
| Awards Manager | Esteban Banos |
| Director de publicidad | Élodie Perthuisot |
| Director de publicidad | Nicolas Safis |
| Director de publicidad | Hélène Labaume |
| Director de publicidad | Caroline Dassié |
| Director de publicidad | Aurélien Deffay |
| Director de publicidad | Arthur L’Hostis |
| Operations Director | Neal Robert |
| Director de cuentas | Natalia Fokina |
| Production Director | Thibault Verdier |
| Director creativo | Adrien Mouginot |
| Senior Metaverse Builder | Eggy |
| Junior Metaverse Builder | Yaw Tha |
| Illustrator | Ei San |
| Visual Content Producer | Arr Kar |
| Founder & CEO | Quentin Herbrecht |
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