Título | #CallBrussels (136s) |
Agencia | Air, Partner of McCann |
Campaña | Call Brussels |
Anunciante | visit.brussels |
Marca | visit.brussels |
Fecha de primera difusión/publicación | 2016 / 1 |
Sector Empresarial | Destinaciones (Países y lugares) |
Sinopsis | SUMMARY A chain of terrorist attacks in Brussels in 2015 led to an unprecedented crisis in the capital of Europe. The city’s economy, especially, tourism sector was hit hard due to negative international press coverage. To reassure travellers that Brussels was a safe place to visit, the Brussels tourism board launched the #CallBrussels campaign. Curious foreigners were invited to make up their own minds about Brussels by calling in to the city center and speaking directly with the locals. Later, a video showcasing conversations was created and diffused on the web. The campaign idea resonated with the majority of viewers. After watching the video, 74% of outsiders expressed a desire to visit the city. |
Medio | Case Study |
Duración | |
Director creativo | Dieter De Ridder |
Director creativo | Joeri Van Den Broeck |
Diseñador | Maxime Douillet |
Productora | Lovo Films |
Realizador | Jan Boon |
Productor | Juliette Stinglhamber |
Productor | Niki Michiels |
Productor de la agencia | Daphné de le Vingne |
Productor de la agencia | Bérengère Lurquin |
Miembro del equipo creativo | Julien Scouze Riviezzo |
Miembro del equipo creativo | Sébastien Stronghead Verliefde |
Digital Agency | Globule Bleu |
Director ejecutivo de creación | Eric Hollander |