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| Título | Millions of doves for Mandela |
| Agencia | Air, Partner of McCann |
| Campaña | Millions of doves for Mandela |
| Anunciante | Amnesty International |
| Marca | Amnesty International |
| Fecha de primera difusión/publicación | 2013 / 12 |
| Sector Empresarial | Derechos Humanos |
| Sinopsis | On December 15th 2013, the day of Mandela’s funeral, Amnesty wanted to honour the man who dedicated his life to human rights. The film illustrates how the entire world cares about human rights: 16 million tweets honouring Mandela were sent out. We turned these 16 million Twitter birds into a giant flock of virtual doves and set them free as a symbol of hope to thank Amnesty’s volunteers whom, like Mandela, dedicate every day to protecting human rights, and to encourage them to keep it up. Rest in peace Mandela; Amnesty’s volunteers will continue your fight for human rights. |
| Filosofía | Amnesty wanted to encourage and request the support of everyone who, like Nelson Mandela, dedicate themselves to the protection of human rights. |
| Resultado | Amnesty transformed these 16 million Twitter birds into the very first virtual flock of doves, setting them free to illustrate how, all around the world, men and women defend human rights. |
| Medio | Case Study |
| Duración | |
| Director ejecutivo de creación | Marie-Laure Cliquennois |
| Director ejecutivo de creación | Grégory Ginterdaele |
| Director creativo | Philippe Fass |
| Diseñador gráfico | Isaac Gozin |
| Empresa de creación sonora | Thomas Resimont |
| Responsable de cuentas de agencia | Julie De Smedt |
| Creative Producer | Bérengère Lurquin |
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