Freelance creative producer //TV producer/ radio producer/Art Buyer
at
freelance
Brussels Area, Belgium, Bélgica
| Título | Superheroes Tshirt |
| Agencia | Air, Partner of McCann |
| Campaña | Superheroes don't exist |
| Anunciante | Amnesty International |
| Marca | Amnesty International |
| Posted | May 2014 |
| Sector Empresarial | Derechos Humanos |
| Lema | Superheroes don't exist. Only you have the power to protect human rights. Buy a candle. |
| Sinopsis | Every day, human rights are violated around the world. People are persecuted, kidnapped, raped, tortured, killed. Only we have the power to make a change and make sure human rights are respected. Behind Amnesty are ordinary men and women making extraordinary things happen. Help us to support Amnesty. |
| Filosofía | The T-shirts are parodies of superhero costumes. While they state that superheroes do not exist, they also reassure us that we are the ones who have the power to defend human rights. |
| Problema | The challenge was to find an online tool to complement the “Superheroes don’t exist, only you have the power to protect human rights” campaign (which had been developed for TV, radio, press and outdoor). The goal was to get the Amnesty volunteers selling candles to stand out and to boost sales, but also to encourage dialogue with passers-by to remind them that behind Amnesty are ordinary men and women doing the extraordinary: protecting human rights. |
| Medio | Productos de promoción |
| Duración | |
| Director creativo | Marie-Laure Cliquennois |
| Director creativo | Grégory Ginterdaele |
| Responsable de conceptos / redactor | Julien Scouze Riviezzo |
| Director artístico | Sébastien Stronghead Verliefde |
| Agency Account | Julie De Smedt |
| Creative Producer | Bérengère Lurquin |
| Creative Producer | Marie Libouton |
| Diseñador gráfico | Aldjia Bessalah |
| Fotógrafo | Grégor Collienne |
| Assistant | Julien Hayard |
| Fotógrafo | Nadia Jellab |
| Retocador | François Olivier Dedeyn |
| Montador | Laurent Dwek |
| Radio Production Company | Think’n Talk |
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