Sumario
➤ BUSINESS DEVELOPMENT - PROJECT MANAGEMENT - CONSULTANCY - TRAINING
COMMUNICATION / MARKETING - DIGITAL - STRATEGY - MARKET RESEARCH -
SOCIAL MEDIA INTELLIGENCE
➣ Business development strategies: conception & steering
➣ Holistic communication strategy & implementation steering: specialization in Digital &Social Media
> Extensive experience in multiple industries BtoC / BtoB : luxury, retail, services, consumer goods,
public institutions, etc…
> Experiences in International Consulting, Communication and Digital Agencies &
Social Media Intelligence Company
(such as Linkfluence DDB° Paris, Duke/Razorfish, AAR - Advertising Agency Register - MEC)
> Experience in Agency Selection Consulting - Pitching & Relationship Appraisal -
(AAR network)
> Holistic expertise in communication practices, protagonists, and interactions
Specialties: Digital, Integrated Communication, Marketing, Strategy, Brand, Holistic Communication, Social Media Intelligence, Consulting, Organisation, Business Development, BtoB, BtoC, Training
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Positions
Customer Success Manager (Luxury Industry)
Consulting / Free Lance
Communication, Public Relations, Partnership, Clients & Prospects relationships
- Implemented and animated the "Digital Business Development Ecosystem"
Consulting / Free Lance
➣ Guided Marketing and Communication Positioning Strategy (B to B & B to C)
➣ Redesigned/Improved Internal organization
➣ Training
➣ Teaching to "Master 1 & 2"
> Interview : http://www.youtube.com/watch?v=zpNljghBVKs&feature=youtu.be
Communication and Business Development Director
➣ Defined business development strategy and steered tactical actions (i.e. canvassing)
➣ Steered & coordinated pitches and follow-ups
Communication and Business Development Director
➣ Defined new business strategy and tactics
➣ Initiated and supervised prospect relationships including agency presentations, RFI/RFP
➣ Coordinated business development on the national and international levels
➣ Supervised communication action plans
➣ Coordinated external and internal communications between parent company & subsidiaries
➣ Managed client relationships
➝ Created and ran the client club
➝ Monitored client satisfaction (qualitative audits, collective and individual performance optimization, business development, marketing recommendations)
➣ Defined and implemented quality control processes: e.g. job descriptions and mapping methods, Internet and Intranet site conception, etc…
➣ Marketing & New Business
➝ Defined development strategy (New Business & Partnerships)
➝ Created, launched and managed diversified units
➣ Consulting
➝ Structured partnerships between advertisers and communication agencies
➝ Organized the selections of agencies in all fields of communication and managed RFP, RFI and pitches from specs (defining & writing) to first steps of the collaboration
➝ Contributed to recruitment missions
