Mada Masr - "Under 14 Handball Team "

J. Walter Thompson Dubai

J. Walter Thompson Dubai Dubai, Emiratos Árabes Unidos

Premios

7898

Marca: Mada Masr
País: Emiratos Árabes Unidos

Anunciante: Mada Masr

Título	Under 14 Handball Team
Agencia	J. Walter Thompson Dubai
Campaña	Micropolitics
Anunciante	Mada Masr
Marca	Mada Masr
Fecha de primera difusión/publicación	2017 / 4
Sector Empresarial	Prensa, medios e información en línea
Sinopsis	The film is a satirical comment about how the games ofpolitics exist in the least likely of places, leaving the viewer to imagine how deep these games run in actual governmental politics. It was commissioned by Mada Masr, an independent, progressive publication in Egypt that appeals to the well-informed mind. “Under-14 Handball Team ”, paints a vivid picture of the inner-workings of a school level sports team. It explores topics like fraud, honey-traps, transfer of power, deceit etc., words often associated with Politics, but shown through a more familiar lens. The concept Micropolitics, required the director to intimately capture the invisible power relations in the least likely of places. The challenge was to reveal the ugly underbelly of these seemingly innocuous outfits, while drawing direct parallels with governmental politics. This required every detail to be crafted to perfection. From the ironical, informed voice over to casting that embody the characters they play at one look. Thefluid camera work gives the viewer a fly on the wall kind of experience, adding to the voyeuristic nature of the film. The lively art direction and choice of music create the perfect atmosphere, almost as misleading as the games of Politics itself.
Medio	Televisión
Duración	78 seconds
Responsable de la creación	Chafic Haddad
Director artístico	Gautam Wadher
Director ejecutivo de creación	Marco Bezerra
Productor ejecutivo	Manasvi Gosalia
Productor ejecutivo	Wadih Safieddine
Montador	Neelay Shah
Realizador	Nalle Sjöblad
Managing Director	Sabry Mohammed
Director creativo	Akhilesh Bagri
Responsable de conceptos / redactor	Akhilesh Bagri
Director de proyectos	Aly Seifelnasr
Productor	Aly Seifelnasr
Director creativo	Guatam Wadher
Responsable de la producción	Heather McDonald
Director de proyectos	Maria Jose Suarez Viacava
Productor	Steve Gergess
Director de fotografía	Damoun Ghawi
Empresa de creación sonora	Mango Jam Studios
Directors Rep	gesas. management