MIFF - "Directed From Memory/Made From Memory"

McCann Melbourne

McCann Melbourne Melbourne, Australia

Premios

11725

Marca: MIFF
País: Australia

Anunciante: Melbourne International Film Festival

Título	Directed From Memory/Made From Memory
Agencia	McCann Melbourne
Campaña	Digital Puppetry
Anunciante	Melbourne International Film Festival
Marca	MIFF
Fecha de primera difusión/publicación	2016 / 7
Sector Empresarial	Ferias, eventos y festivales
Sinopsis	The campaign launched with edms and social posts to the festival's existing fan base. To reinvigorate their interest in the festival we asked them for their strongest and favorite film memories from previous festivals. We then announced a social promotion that invited people to submit memories to have them turned into a short film. One memory was selected. Using a production company's equipment, our winner then began remaking his favourite scene from memory. This journey was filmed and used as online content, directing users to book their tickets. The film itself played at the festival's opening night.
Medio	Case Study
Duración	127 seconds
Productora	AIRBAG
Managing Director	Adrian Mills
Responsable de la creación	Pat Baron
Director ejecutivo de creación	Matt Lawson
Responsable de conceptos / redactor	Chesney Payet
Responsable de conceptos / redactor	Charles Baylis
Director artístico	Corey Thorn
Director de cuentas	Alex Haigh
Director de cuentas	Emma Van Den Berg
Social Director	Chris Baker
Director of Broadcast	Victoria Conners-Bell
Productor de la agencia	Simone Greentree
Managing Partner	Adrian Bosich
Realizador	Stephen Mccallum
Realizador	Keith Groves
Director de fotografía	Adam Howden
Productor	Johanna Rayner
Montador	Graeme Pereira
Postproducción	Nick Wright
Colorista	Cj Dobson
Efectos especiales	Big Photographic
Productor	Alastair Coe
Illustrator	Adrian Johnson
Producción de sonido	Final Sound
Producción de sonido	Triple R
Sound Designer	Paul Shanahan
Audio Post Production	Laura Hesse
Compositor de música	Paul Shanahan