| Título | MC |
| Agencia |
McCann Lisbon
|
| Campaña |
Breathe
|
| Anunciante |
Oxigenio Radio Station
|
| Marca |
Oxigenio Radio Station
|
| Fecha de primera difusión/publicación |
2014 / 2
|
| Sector Empresarial | Programas y cadenas de televisión y radio
|
| Filosofía | Oxigenio Radio Station. For those who breathe music. |
| Problema | Oxigénio is one of the most well known radio stations in Portugal, for the coolest radio audience. Living on the mood of downtempo, drum and bass, dubstep and so on, this is a radio build up for those who need music to relax, breathe in and breathe out. But they never had a strong graphic approach or communication online/offline. |
| Resultado | Finally, the brand stretches out "off air", pulling cool visuals to press, poster and online. Using the claim that everybody uses to describe the radio and what it stands for, “Music to Breathe”, McCann Lisbon created a print campaign to celebrate those who can’t live without music. Under the concept “For those who breathe music”, McCann designed in a very scientific approach a campaign with specific kinds of people, in their own chests, using their own tracheas as an ear plug: a hipster, a groove girl, a MC. |
| Medio |
Cartel
|
| Director ejecutivo de creación |
José Godinho Marques
|
| Director artístico |
José Godinho Marques
|
| Responsable de conceptos / redactor |
José Godinho Marques
|
| Responsable de conceptos / redactor |
Tomás Pimenta da Gama
|
| Responsable de conceptos / redactor |
Mario Nascimento
|
| Illustration |
José Godinho Marques
|
