SickKids Foundation - "SickKids VS: Undeniable (120s)"

Cossette Toronto, Canadá

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16136

This ad is part of the ACT Responsible Collection

Marca: SickKids Foundation
País: Canadá

Anunciante: SickKids Foundation

Título	SickKids VS: Undeniable (120s)
Brief	This film launched a new campaign for the hospital, wherein we broke from thecategory convention of sad, tear-inducing ads by instead choosing toughnessover tears. Rather we focused on the fierce fighting spirit of our patients, and the unrelenting drive of our doctors and nurses. The intensely shot and edited film shows powerful images of kids gearing up for battle, cutting between real life in the hospital and their metaphorical “inner warriors” (wrestlers, tigers, knights, soldiers) all set to a hard-driving hip-hop track. The kids, and those aiding in the fight (family, doctors, nurses), battle against very real enemies – kidney failure, cancer, heart disease, and cystic fibrosis. Save for the metaphorical characters this vignette spot starred all real life SickKids patients and doctors. -- Eschewing the cliché of sad, tear-inducing ads, this film for a children's hospital focuses on the fierce fighting spirit of the patients, and the unrelenting drive of the doctors and nurses. The intensely shot and edited film shows the kids gearing up for battle, cutting between real life in the hospital and their metaphorical “inner warriors”, all set to a dramatic hip-hop track. Fifty patients and their family members and over 100 staff members at SickKids Hospital in Toronto filmed this spot to show viewers that “sick is not weak, sick fights back.” Real patients wrapped their hands before gloving up and stepping into the ring; strapped on armour as they prepared for the battlefield and donned wrestling masks to show their strength.
Agencia	Cossette
Campaña	SickKids VS: Undeniable
Anunciante	SickKids Foundation
Marca	SickKids Foundation
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Posted	May 2017
Sector Empresarial	Sólo para suscriptores
Sinopsis	Sólo para suscriptores
Medio	Televisión y Cine
Duración	120 seconds
Productora	Rogue Films
Realizador	M..k Z...rt Sólo para suscriptores
Responsable de la creación	C...os M...no Sólo para suscriptores
Responsable de la creación	P...r I...zi Sólo para suscriptores
Director creativo	C...g Mc....sh Sólo para suscriptores
Director creativo	J...es Z...il Sólo para suscriptores
Responsable de conceptos / redactor	C...g Mc....sh Sólo para suscriptores
Director artístico	J...es Z...il Sólo para suscriptores
Diseñador	N....ha Mi......ska Sólo para suscriptores
Productor de la agencia	D..a Th....on Sólo para suscriptores
Jefe de cuentas	O...ia Fi.....eni Sólo para suscriptores
Jefe de cuentas	D...el D...n Sólo para suscriptores
Director de cuentas	H..h .o Sólo para suscriptores
Brand Director	Mi....le P...z Sólo para suscriptores
Director Strategy	Fe....do A...se Sólo para suscriptores
Chief Strategy Officer	J...n C...ey Sólo para suscriptores
Productora	S..n . B...s Sólo para suscriptores
Montaje	S..n . B...s Sólo para suscriptores
Director de fotografía	J....on P....ll Sólo para suscriptores
Montador	M...a Ra....ic Sólo para suscriptores