| Título | The Wave |
| Agencia |
Havas Paris
|
| Campaña |
Road Maps
|
| Anunciante |
Michelin
|
| Marca |
Michelin
|
| Fecha de primera difusión/publicación |
2014 / 4
|
| Sector Empresarial | Transportes, viajes y turismo
|
| Sinopsis | Known as the reference company in the tourism & travel industry, Michelin has put its century of knowledge and expertise to good use for travelers mobility. That statutory image has turned Michelin into the legitimate spokesperson of a brighter speech, beyond technical performances and products selling points. Much more than a piece of paper, each Michelin map is an invitation to travel, an open door to bountiful landscapes, sensations and experiences. |
| Filosofía | We're not talking about maps, but about the possibilities they offer. In close collaboration with the artist Matthew Cusick, we offer a reinterpretation of our maps to raise the journey to the level of an art. Yes, maps are created so that you can look elsewhere |
| Medio |
Prensa y publicaciones
|
| Más información | http://www.havas360.com/fr/ |
| Director ejecutivo de creación |
Thomas Derouault
|
| Director creativo |
Alban Penicaut
|
| Director artístico |
Marielle Postec
|
| Responsable de conceptos / redactor |
Florent Roux
|
| Managing Director |
Matthieu Habra
|
| Productor de la agencia |
Anne Mascorda
|
| Productor de la agencia |
Cécile Ousset
|
| Directrice commerciale |
Ophélie Dumay
|
| Illustrator |
Matthew Cusick
|
