Burger King - "Whoppa ona Whopper"

BBH

BBH London, Reino Unido

Premios

3431

Marca: Burger King
País: Reino Unido

Anunciante: Burger King

Título	Whoppa ona Whopper
Brief	Because of Covid, any kind of in-person activation was off the table.So we filmed Tinie with 700 cameras, shrunk him to 1/100th of his size, and put him on Whoppers in AR.The activation launched with on-pack stickers in the UK, Colombia and Puerto Rico.For two weeks people scanned the sticker and got their gig from Tiny Tinie, turning every Whopper sold into a stage.Then we opened the experience up to people everywhere by sharing the experience across social – bringing the BK brand into homes all over the world.
Agencia	BBH
Campaña	Whoppa ona Whopper
Anunciante	Burger King
Marca	Burger King
Posted	Noviembre 2021
Sector Empresarial	Restaurantes y comida rápida
Sinopsis	When UK rapper Tinie released his track Whoppa, we knew we needed to collab.The result was Tiny Tinie Performs Whoppa on A Whopper.In a world with no live music, we turned every Whopper into a stage using AR.
Medio	Case Study
Chief Marketing Officer (CMO)	Katie Evans
Director creativo adjunto	Ben Edwards
Director creativo adjunto	Guy Hobbs
Director creativo	Felipe Guimaraes
Responsable de la creación	Stephen de Wolf
Social Creative	James McComb
Strategy Director	Saskia Jones
Productor de la agencia	Georgia Dickinson
Productor	Thom Godsill
Lead Music Supervisor	Hywel Evans
Diseñador	Ali Freeman
Diseñador	Josh Bailey
Diseñador	Christian Tunstall
Productora	Dimension Studios
Productora	SNK Films
Productora	Bully Entertainment
Producción de sonido	String
Producción de sonido	String & Tins
BSS Photographer	Korrie Powell
Producción musical	Warner Chappell
Producción musical	Parlophone Records