Smart - "Smart Needle London"

BBDO Düsseldorf GmbH

BBDO Düsseldorf GmbH Düsseldorf, Alemania

6178

Título	Smart Needle London
Agencia	BBDO Düsseldorf GmbH
Campaña	Smart needle
Anunciante	Daimler AG
Marca	Smart
Posted	Agosto 2017
Sector Empresarial	Automóviles compactos y pequeños
Sinopsis	With its tiny size and turning circle, when you want to weave your way through a busy city, you can’t choose better than a smart. Our brief was to communicate this in a simple and charming way. So we took a simple metaphor to demonstrate this fact – threading a needle. Everybody knows how difficult this is to do – just like driving a big car through a busy city. But in a smart its easy, because a smart can thread its way through London, Berlin, Paris by fitting through the gaps other cars can’t.
Medio	Prensa y publicaciones
Illustrator	Carlo Stanga
Comprador de arte	Eva á Wengen
Productor de la agencia	Allison Markert
Responsable de cuentas de agencia	Caspar Pongs
Director de cuentas	Steffen Günther
Responsable de conceptos / redactor	Mike Bayfield
Diseñador	Albert Pozo
Director artístico	Till Overwien
Director creativo	Fabiano Oliveira
Responsable de la creación	Wolfgang Schneider
Responsable de la creación	Ton Hollander
Responsable de la creación	Darren Richardson
Director ejecutivo de creación	Ton Hollander
Diretor Geral de Criação	Kristoffer Heilemann