Mexico - "Melting Neon"

LAPIZ Hispanic Marketing

LAPIZ Hispanic Marketing Chicago, Estados Unidos

18966

Marca: Mexico
País: Estados Unidos

Anunciante: N/A

Título	Melting Neon
Agencia	LAPIZ Hispanic Marketing
Anunciante	N/A
Marca	Mexico
Fecha de primera difusión/publicación	2016 / 4
Sector Empresarial	Destinaciones (Países y lugares)
Sinopsis	Winter can be a bummer no matter where you live, but for Germans, the biggest complaint is the lack of sunlight during those frigid months. So to remind Germans of the long sunny days they were missing out on in Mexico, Mexico Tourism created the first “melting” neon sign with the message “Sun Open Till 8 pm. VisitMexico.com." Chicago agency LAPIZ used creative innovation (and a whole lot of ice) to show the 18,000 international attendees at ITB, the world’s leading travel trade show, that Mexican warmth can melt away the German winter. The 5 meter high neon billboard was formed by 0.2 cubic meters of ice, 47 laser cut letters and molds, 80 meters of wires and hundreds of screws to announce that the sun was open till 8pm in Mexico compared to Berlin’s much earlier sunset. The ice structure was rebuilt for five consecutive days, with each of the 47 components refrozen each day, resulting in five to 10 hours of installation time per day.
Medio	Interactive Outdoor Experience
Duración	66 seconds
Más información	https://www.facebook.com/VisitMexico
Post Production Company	Deluxe’s Beast
Miembro del equipo creativo	Carlos “Ia” Murad
Miembro del equipo creativo	Eduardo Vea Keating
Miembro del equipo creativo	Flavio Pina
Production Team	Aldo Gagliardi
Production Team	Juale Chavez
Creative Strategy	Felipe Cabrera
Creative Strategy	Isabella Villalobos
Responsable de cuentas de agencia	Ernesto Adduci
Responsable de cuentas de agencia	Daniela Barcelo
Responsable de cuentas de agencia	Pablo Sabouret
Responsable de cuentas de agencia	Maria Bonet
Jefe de decorados	Espada y Santa Cruz (Madrid)
Post Production Company	Earhole Studios (Chicago)
Post Production Company	Co3 (Chicago)
Post Production Company	Method Studios
Música	“7th Sea” by Cordelia and the Buffalo
Music Licensing	SoStereo