Abaco Food Bank - "Meal for Share"

Y&R Bogotá

Y&R Bogotá Bogota, Colombia

6567

Título	Meal for Share
Agencia	Y&R Bogotá
Campaña	Meal for Share
Anunciante	Abaco Food Bank
Marca	Abaco Food Bank
Fecha de primera difusión/publicación	2014 / 5
Sector Empresarial	Instituciones/Organizaciones no gubernamentales
Sinopsis	Ábaco Food Bank decided to support theirselves in a famous social network (Instagram) where people are used to upload pictures of everything they eat. They created profiles on Instagram and then uploaded pictures of rotten food, that underprivileged people are forced to eat everyday. A small descpription of the plate and important food related hashtags were published with each picture. In those pictures people also found a link (www.mealforshare.com) that redirected them to a web page where all the dishes were for sale. With the money raised, we can feed these families in a proper way.
Medio	Case Study
Duración	118 seconds
Responsable de la creación	Mauricio Rocha
Director ejecutivo de creación	Tito Chamorro
Director ejecutivo de creación	Juan Pablo Alvarado
Director creativo	Diego Suarez
Director creativo	Ricardo Uribe
Director creativo	Julian Nuñez
Responsable de conceptos / redactor	Sebastian Sanchez