| Título | Save Classic Blue |
| Agencia |
White Rabbit
|
| Campaña |
Save Classic Blue
|
| Anunciante |
WWF
|
| Marca |
WWF
|
| Fecha de primera difusión/publicación |
2019 / 12
|
| Sector Empresarial | Cuestiones medioambientales
|
| Sinopsis | Pantone's Classic Blue made us realize the dramatic absence of this basic and essential colour in our lives.Using the format of Pantone's Color of the Year, we introduced the panorama of one of the most polluted cities: Beijing.To support our campaign, we produced posters printed on a special material that absorbs air pollution. |
| Filosofía | The Pantone Colour Institute announced the Classic Blue as the Colour of the Year for 2020. However, this colour reminds us of a bigger problem: the global issue of air pollution. Since carbon emissions in urban centres have increased dramatically, air pollution affects our lives in a number of ways. Not only painting our blue sky to smokey grey – but altering the whole ecosystem's basic functions, too. The posters are created in a way that they are actually able to absorb pollution from the air. |
| Medio |
Prensa y publicaciones
|
| Responsable de la creación |
Istvan Bracsok
|
| Responsable de la creación |
Levente Kovacs
|
| Director creativo |
André Felix
|
| Director creativo |
Luis Paulo Gatti
|
| Director creativo adjunto |
André Nunes Bueno
|
| Senior Art Director |
Marcos Mendes Tanaka
|
| Director artístico |
Kauê Barbosa
|
| Junior Art Director |
Pedro Perevalo
|
| Responsable de conceptos / redactor |
Levente Kovacs
|
| Responsable de conceptos / redactor |
Michael Mrakovcic
|
| Responsable de conceptos / redactor |
Adam Lenart
|
| Fotógrafo |
Wade Tregaskis
|
| DIRECTOR DE SERVICIO AL CLIENTE |
Levente Balint
|
| Director de cuentas |
Beata Stumpf
|
| Senior Account Manager |
Lilla Katona
|
| Head of Communications |
Csaba Klacsan
|
